The story behind ANGELEYE...

"Our goal is to make the modern women feel confident, feminine and proud"


ANGELEYE was founded in Camden market in 2008.

Growing from nothing and starting at the markets, one thing that will never be forgotten is its roots and where it was born.

ANGELEYE maintains the philosophy of creating trends and exciting fashion that is exclusively found at inspirational London landmarks such as where it was born in Camden market. This unique perspective and understanding of trends are ingrained in the DNA of ANGELEYE.

We are currently supplying our womenswear designer collections to independents and retailers throughout Europe, Canada, USA, Middle East and Asia, either under our own ANGELEYE brand name or by our white/private label Signature X.

ANGELEYE fashion is stocked and sold by well-known industry leading retail chains and online stores such as Debenhams, SilkFred, Lipsy (Next) and ASOS through to small and independent boutiques.

Who is behind ANGELEYE...


ANGELEYE was the vision of Angel Xue.
Growing up in China with a passion for classic ballet from a young age, Angel found a love for the balance of form and elegance.

Encouraged by her father to break the conventions for the reserved, she exudes a free spirt; curious and independent.
With her life in London, the UK and Europe she has embraced the ever changing world of fashion, style and design.

The ANGELEYE brand truely encapsulates Angels life journey with every story trancened into each design.

Her unique visual approach to ideas, fabric, cut and lines have been realised in the ANGELEYE Collection.

She is forever drawn to the pure, the elegant, for the here and now, this is the essence of the brand and in turn each collection.


Our Collections...

ANGELEYE Clothing is made up of three collections. Our Embellished GLAMOUR collection, Our Designer Collection and our in season STUDIO Collection.

ANGELEYE Embellished GLAMOUR Collection is made in our Indian factories. The beading work on every garment is embellished by hand making every dress unique.
ANGELEYE Designer collections and Studio Collections are designed in house by our design team and directed by Angel Xue. All of our designer collection and in season styles are made in our factories in China.

Customer Reviews...
‘I have been wearing ANGELEYE’ fashion for three years, love it love it love it! It has become an important part of my daily life. Beautiful fabric, trendy design and true in size! ANGELEYE – Your personal stylist!” – Linda Harwick
“Super-fast delivery and amazing quality clothes. Highly recommended!” – Kimberley Davies
“I have bought two items in the last month from Angeleye and they are both fantastic - great quality, great price, great design and great service. I wish every other women clothes company was as good as this. Thank You” – Annonymous


“A brand not to be missed’ – Drapers Record,

ANGELEYE has been featured in Vogue, More, Look, Heat, OK and Viva magazines; Future, Boutique and WWB buyers guide; and profiled online at Gossip Fashion, Fustany and